Pricing for your scale

Cloud Enterprise Open source

Hobby

$0forever

Ideal for just yourself or small side projects

Capture up to 20,000 events/monthAll core analytics featuresUnlimited tracked users1 team member90-day data retentionCommunity support

POPULAR

Starter

$19/month

Ideal to get your product or website off the ground

Everything in Hobby, plus:Capture up to 200,000 events/monthUnlimited team membersFeature flagsUser cohortsIndividual user history6-month data retentionCommunity support

Growth

$99/month

Ideal for companies with large volumes

Everything in Starter, plus:Up to 500,000 events/monthFurther events charged $99/500K12-month data retentionEmail support

Ultimate

Customcontact us

Ideal for large companies with millions of users

Everything in Growth, plus:Capture unlimited eventsUnlimited data retentionDedicated supportSSO/SAMLExport to data lakes

All prices in US Dollars (USD), excluding taxes

Full features details

Are you a startup?

We've got your back! Find product-market fit, completely free with a tool that does the legwork for you. Try PostHog for free for 12 months with a volume of up to 20 million events per month.

Cloud vs. Enterprise

Cloud or Enterprise? We'd love to help you find the option that's right for you.

Cloud

Recommended if you want to get started right now. Start capturing events in under 5 minutes.
You don’t own or want to own your own technical infrastructure. We’ll handle everything for you.
You want an out-of-the-box secure solution.
You want to get automatic updates with all the latest features.

Enterprise

Recommended if you have large volumes of events or users (>100k).
You have strict compliance requirements on privacy or data handling (e.g. HIPAA, SOC2).
You need dedicated support, and want regular touch points with our team to get the best value.
You are concerned with browser privacy features, ad blockers, or third-party cookie blockers.

Frequently asked questions

How do I know what my volume is?

What happens when I reach the maximum number of events in my plan?

Is there a free trial on paid plans?

What happens after the data retention period elapses?

Can I switch between the Cloud and Enterprise plans?